Just a little reminder – stick to your knitting.

 

The chart above comes from Matt Phillips at Quartz and is a good reminder of why you shouldn’t invest in stupid sh*t. Obviously any asset can decline in price – blue chip stocks, your house, etc – nothing is immune. But don’t go out looking for additional trouble when the world is perfectly capable of handing you losses on the regular stuff.

“Most investors are primarily oriented toward return, how much they can make and pay little attention to risk, how much they can lose.”

Investor behavior, driven by cognitive biases, is the biggest risk in investing. “Greed and fear” dominate the investment cycle of investors which leads ultimately to “buying high and selling low.”